This piece, largely behind a paywall, outlines the economics of running an FDE practice. The core framework separates three things: service income, product value attributed to the team's work, and fully loaded delivery cost. It warns against inflating returns by counting influenced pipeline or recovered staff time as cash when making funding decisions. The visible page also lists premium practice scenarios, such as reconciling a positive ROI claim with finance's loss assessment, and choosing the first FDE customer engagement.

Key points

• FDE practice economics separates service income, attributed product value, and fully loaded delivery cost.
• Influenced pipeline should not be counted as cash in funding decisions.
• Recovered staff time also must not be treated as cash.
• Premium exercises cover ROI disputes, customer selection, and hiring disagreements.

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